Company

Saraswati Dynamics Private Limited (Sdyn) stands as a pioneering force and a market leader in Electrodynamic Vibration Systems. Our product range spans Electrodynamic Shakers, Power Amplifiers, Head Expanders, and Horizontal Slip Tables, tailored to meet the diverse testing needs of industries globally. Headquartered in Roorkee, Uttarakhand, with branches in Delhi, Bengaluru, Chennai, Pune, and Hyderabad, we boast a well-established global distribution network catering to both domestic and international clients.

Embarking on our journey as an engineering company in the early 1980s, we observed a universal demand for quality and reliability in products across various sectors. Recognizing the need for Vibration and Environmental Testing, we took the initiative to develop and manufacture Electrodynamic Vibration Systems and Integrated Chambers, emerging as technology frontrunners.

Undertaking this challenge during a period when India faced atechnology and nuclear program-related sanctions, we gathered momentum over time. We brought in multidisciplinary engineering talent and embraced cutting-edge technologies and materials. The culmination of our knowledge and experience resulted in products that rival any global equipment of its kind, enabling clients to simulate real-life scenarios and rigorously test product quality and reliability in a laboratory environment.

Currently holding the majority market share in India, our expanding global footprint is attributed to high-quality products, unparalleled services, and exceptional application support. We serve various industries, including aeronautics, astronautics, agriculture, automotive, defense, education, electrical and electronics, laboratories, nuclear, power generation, and railways. As the sole indigenous manufacturer and exporter of the complete range of air-cooled and water-cooled Electrodynamic Vibration Systems, Sdyn has focused on excellence in vibration testing for over three decades now. Our products boast the highest service life, and we take immense pride in operating one of the most efficient customer support operations in the environmental testing equipment industry.

Noteworthy clients such as Ashok Leyland, Hyundai, Tata, TVS, Bosch, Knorr, Bharat Forge, Exide, ARAI, ICAT, L&T, TUV, BDL, BEL, NSTL, VSSC, BARC, HAL, ISRO, and LPSC bear testament to our commitment to quality and reliability. And a demonstration of our unwavering commitment to enhance our reach and products and services on a global scale, is the successful delivery of our systems to esteemed organizations, including Hyundai (South Korea), Rafael (Israel), MBDA (France), EMCO (Bulgaria), and other industry leaders.

Acknowledging our contribution, we received a ‘Letter of Appreciation’ in October 2023 for our involvement in the Chandrayaan-3 and Aditya-L1 missions from ISRO. This recognition reflects our dedication as a valuable industry partner, actively contributing to projects critical to the foundation of a new India.

Aligned with the government’s ‘Make in India’ initiative and the vision of creating an “Aatmanirbhar Bharat,” we actively pursue initiatives for reducing external dependency, fostering innovation, expanding our operations, improving skills and job opportunities, and meeting the demands of both local and international markets. Through these endeavours, we are committed to sustainable growth and maintaining a strong competitive position in the industry.

Our Vision

To become a preferred and trusted long term supplier for Environmental Testing Systems, globally.

Our Mission

Our mission statement reflects our vision of becoming a preferred and trusted long term supplier for Environmental Testing Systems, globally.

Our Promise

Delivering solutions of the highest order, with a warm and humane outlook.

Understanding The Brand Name

The brand DNA follows from our corporate brand name.

'Sdyn'

‘S’ meaning ‘Saraswati’, represents the mother’s name of our highly respected late founder, Shri S.P. Gupta. It also represents the Indian goddess, Saraswati who is the source of our knowledge and wisdom and helps us to continuously learn and create new technology and products. It enables us to maintain our goodwill in the industry, at the same time nurturing a culture of non-discrimination, utmost dedication, and transparency in our organisation.

‘dyn’ meaning ‘Dynamics’, represents our dynamic way of performing activities, which is aimed at striving towards continuous improvement to meet evolving needs of customers. It expresses our commitment to move ahead in the industry and constantly participate in new business opportunities.

Our Team

Every member of the Sdyn team assimilates our brand DNA, and places great emphasis on conducting their roles adhering to it. This core thought, or brand DNA is deeply ingrained in the organizational fabric and concisely captured by the statement below.

'Performance of a Leader. Heart of a Family.'

With decades’ worth of experience, advanced R&D capabilities, products of the highest quality, and supreme aftersales support, Sdyn is strongly committed to deliver benchmark setting performances to its clients. We continue to invest towards development of our strengths to stay ahead of others in the industry. Thus, this critical component of the brand DNA acts as a source of inspiration for our entire team, and sets the tone by promising the very best from our brand. Our engineers constantly innovate to deliver even higher standards and state of the art solutions, helping us in further strengthening our brand image. That is what makes us Leaders in Performance.

'Performance of a Leader'

While delivering industry leading performance, the Sdyn brand has a heart which is very warm and humane. We treat our people with genuine respect and sensitivity. And this outlook is not just limited to our customers, but starts very much from our employees, partners and other stakeholders. This kind of orientation gives a strong sense of belonging and loyalty to our employees, helping them feel secure and motivated. This reflects in minimal attrition rates, a willingness to perform beyond designated roles and taking complete ownership of respective jobs. At Sdyn, people are not resources to us. They are Family.

'Heart of a Family'

Late Shri. S. P. Gupta was a visionary, who laid the foundation stone of Sdyn to cater to the need for earthquake and actual life simulations as experienced by complex structures in strategic applications. His pioneering efforts have resulted in solutions that replicated the in-service environment conditions inside a laboratory. Sdyn's success and achievements over the years are a reflection of his thoughts and desires to make Sdyn the world's leading Environmental Simulation solutions provider.

Late Shri. S. P. Gupta Founder

A second-generation entrepreneur, Mukesh can be credited for driving Sdyn to a leadership position in India for Electrodynamic Vibration Systems. He is a dynamic leader, a motivator, and a trendsetter for the industry. His ability to leverage innovation in strategic applications has given Sdyn an edge in the industry. Today, Sdyn is a testimony to his indomitable wills, dedication, and commitment. Having gained a leadership position in India, Sdyn is steadily establishing strong footprints in the international market under his guidance.

Mukesh Goel Managing Director

ECET, Purdue University, West Lafayette, USA As an engineering graduate from the USA, Arjun is a third-generation entrepreneur, completely involved in company’s overall growth and development in accordance to the latest norms and trends of the industry. With a strong focus on advancing the product to meet futuristic global expectation, his work has given Sdyn an edge over the competition.

Arjun Goel Director (Technical)

With over 15 years of experience in business development, HR management and strategic planning, Shefali is pivotal to the inter-departmental coordination between all locations of Marketing, Customer Support, and Finance to ensure revenue growth, profitability, market penetration, brand awareness and customer satisfaction.

Shefali Goel Director (Marketing)

MBE, Delhi University, New Delhi, India B.Com (Hons), Shri Ram College of Commerce, Delhi University, New Delhi, India As Director of Public Relations, Sakshi drives strategic communication, marketing and brand building initiatives, sculpting Sdyn’s image and nurturing vital connections. From reputation management to brand elevation, she steers Sdyn’s narratives with authenticity, creativity, integrity and purpose, ensuring impactful and long-lasting engagement across all channels.

Sakshi Goel Director (Public Relations)

ICWA, FCMA, India An integral part of Sdyn since his graduation, Amitabh has single-handedly managed the finances and undertaken complete material management for executing multidisciplinary projects for the company. His approach has made Sdyn go beyond the boundaries of local method and adopt best practices necessary to realise an internationally acceptable product.

Amitabh Gupta Director (Commercial)

BITS, Pilani, Rajasthan, India ISTC, Chandigarh, India A result-oriented technocrat having vast experience in mechanical engineering and manufacturing. His long associations with Japanese and Koreans JVs brings good hands-on experience and exposure of Japanese working cultures and practices to Sdyn. His focus is on upscaling Sdyn by procuring latest machinery, tooling, and implementing world class manufacturing practices which shall enable Sdyn to not only make world class products at competitive prices but to also acclaim leadership position in international market.

Jitender Kamra General Manager (Operations)

Master’s in Logistics & Supply Chain Management, ITE, Singapore Master’s in Mechanical Engineering, University of South Australia, Australia Bachelor’s in Mechanical Engineering, CPT, Tamil Nadu, India Starting his career from automotive sector, Kamal has been associated with construction, material handling, sheet metal fabrication, and maritime manufacturing. He is responsible for the execution of Sdyn’s vision and mission. With over 22 years of experience in manufacturing, marketing, and business development in India, UAE, and Singapore, Kamal has been instrumental in inculcating the approach resulting in the consistent growth and success of Sdyn on a global platform.

S. Kamal Basha General Manager (Marketing)